The Ogun State Chapter, Nigerian Institute of Public Relations (NIPR), heartily joins the global public relations and communications community to celebrate World PR Day 2025, with renewed commitment to promoting excellence in the noble and fascinating profession. This annual landmark event, usually celebrated on July 16, unites PR professionals, agencies, associations, thought leaders and even, students, across Africa and other continents of the world in celebration of the significant role of public relations in shaping and driving progress in critical sectors of the society.
Each year, the Day provides an opportunity to highlight the role of PR in business, governance, humanitarian endeavours and society at large. It also serves as a platform to showcase the expertise and contributions of PR professionals, promote best practices in the profession and foster collaboration among practitioners.
In consonance with the theme for this year’s celebration, “Building Bridges and Navigating Polarisation,” Ogun NIPR recognises the fact that PR professionals are uniquely positioned to bridge gaps and manage divisions in today’s fast-paced, digitally-driven world.
“Already, communication challenges have become complex. With information spreading quickly and potentially causing significant reputational damage, managing crises in the digital age can be particularly challenging,” said the Chairman, Mrs. Oluwaseun Boye, in a statement issued to commemorate the World PR Day 2025.
“With the rise of AI-generated content and deepfakes,” she added, “maintaining authenticity and trust in communication is becoming increasingly important. The spread of misinformation and disinformation can exacerbate polarisation and make it harder to build trust.”
“However, by prioritising understanding and inclusive communication, PR professionals can drive positive change and help organisations thrive in a divided world, using essential components of effective communication,” Mrs. Boye noted.
As the PR industry continues to evolve, the Ogun NIPR Chairman charges professionals entrusted with the responsibility of managing communication to brace up for the challenges and opportunities that come with the ever-changing landscape of public relations.
“Essentially, PR professionals must stay ahead of the curve in terms of industry trends, technologies and best practices. They must develop strategic communication plans that resonate with diverse audiences and be proactive in mitigating crises,” she remarked.
Reflecting further on the imperative of public relations, Mrs. Boye enjoined PR professionals to harness their expertise and creativity to drive Nigeria’s economic, social and political development. According to her, the professional image-makers have crucial role in shaping public perception, fostering national unity and promoting the nation’s brand.
“As strategic communicators, you have the power to promote economic growth by showcasing Nigeria’s opportunities and attractions to investors and the world; foster social cohesion by encouraging dialogue, understanding, and empathy among diverse groups, as well as support political development by facilitating effective communication between government and the citizens,” the Chairman submitted.
She challenged members of the Chapter to leverage their knowledge, skills and networks to contribute to Nigeria’s growth and development. She further urged them to be innovative in approach, partner stakeholders across sectors, and maintain ethical standards and principles.
Mrs. Boye said, “Our Chapter is a leading light in the comity of NIPR chapters. Under the current leadership, Ogun NIPR shall intensify efforts to establish and maintain partnerships with key stakeholders, including government agencies and functionaries, private and public sector organisations, educational institutions, civil society groups and the media.”
“Through this strategic engagement and collaboration, we are optimistic that the value of public relations will be adequately appreciated.”
“Amid the excitement of witnessing this year’s World PR Day, let us celebrate the power of effective communication and reaffirm our commitment to upholding the highest standards of professionalism and ethics in our practice. Let’s build bridges and navigate polarisation through effective PR,” she concluded.
Launched in 2020, World PR Day is a global celebration dedicated to recognising the impact and importance of public relations and bringing together professionals, organisations and institutions to foster dialogue, advance ethical practices and highlight the transformative power of effective communication.
